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It's $268.80 and Priority shipping looks to be $12, bringing this to $280.80 - I'm not sure about CA tax but it seems like the site isn't accessing it at the checkout page. If you sign up for their mailing list you might also get a % off coupon that you could potentially apply and stack to this, which would make it a really sweet deal. I have a Kraken reel and really like it - it is sealed. I don't have an Alluvion rod but they look to be well-reviewed - I do have a 5wt Compass rod from them that I really like. If I didn't already have two 8wt setups, I'd be all over this at this price point. It looks to be a great setup if you're looking to get into fly fishing or if you just "need" more gear LOL.