There are bamboo purists out there still - I'm not one of them. I had several that I've now sold.
As wall hangers they are nice, though. They are just too tender to suit me.
The Medalist is a nice SA reel; a standard in its day, really. Pristine ones go for good money.
The whole kit looks like 1940s-1960s vintage, but I don't really know details.
South Bend was a main name in the day, but it wasn't fancy - more "Average Joe," bread and butter. I'd guess the whole package, as is, would fetch 100-200 bucks.
None of it is really rare, and it's seen plenty of use. But a lot of people still want that stuff.
If it were me, and I couldn't bear to part with it for sentimental or nostalgic reasons, I'd hang it in the man cave and play with it now and then.