Depends on the time of year, the species of fish, and location. Usually high pressured park lakes require more often than not a slower presentation, big impoundments, not so much, this would be for LMB's. I don't fish for trout or kittys. Blue gill would be a dead stick, as they really don't chase food that much, crappy could be jigging or retrieve.
Salt water bass, can be jigging, retrieve, and deadsticking, again depending on the circumstances.